‍As Creative Director I was tasked with developing and managing AspectAvy’s brand identity. I lead the creative teams efforts on our website design and rollout, content and marketing, partnerships and community outreach. I also managed our analytics and success metrics.
Tech Stack
I worked closely with out Dev team on the UX/UI design of our web app and Mobile app. Intuitive design was an absolute imperative for safety tool and feature. Spearheaded our AI adoption - automated most of our social channel management, built an AI product assistant, and developed the our AI mountain guide “Jeff B0t”.
C-Suite
I worked in direct collaboration with leadership to develop our business strategy, product rollout, and investor relations.